What Is Choice Theory?
The universal system for empowering individuals and improving relationships.
Choice Theory® is based on the simple premise that every individual only has the power to control themselves and has limited power to control others. Applying Choice Theory allows one to take responsibility for one’s own life and at the same time, withdraw from attempting to direct other people’s decisions and lives. Individuals are empowered to take responsibility for their choices and support others in taking ownership of their choices. Negative behaviors reduce in frequency and intensity, relationships strengthen and satisfaction in life increases.
Choice Theory is built on a foundation of several core concepts that explain human behavior.
5 Basic Needs
Understand how needs for Survival, Love & Belonging, Power, Freedom and Fun motivate behavior.Learn More
Learn how choosing Connecting Habits builds stronger relationships and Disconnecting Habits damages themLearn More
10 Axioms of Choice Theory
Discover self-evident truths that provide a solid framework for decision-making and acting.Learn More
Understand how the ideas and pictures in our heads of what we want for ourselves and others influence how we interact in the world.Learn More
Find out how applying Choice Theory can have a positive impact on your relationships or organization.
Take Charge of Your Life!
An online course – self-paced or with group coaching – that will help you take on and address specific challenges in your life or relationships.Learn More
Little Book of Choice Theory
Download our free introduction to Choice Theory!Learn More
Join a weekly webinar to learn more about uses of Choice Theory and participate in a robust Q&A session.Learn More