What Is Choice Theory?

What Is Choice Theory?

The universal system for empowering individuals and improving relationships.

Choice Theory® is based on the simple premise that every individual only has the power to control themselves and has limited power to control others. Applying Choice Theory allows one to take responsibility for one’s own life and at the same time, withdraw from attempting to direct other people’s decisions and lives. Individuals are empowered to take responsibility for their choices and support others in taking ownership of their choices. Negative behaviors reduce in frequency and intensity, relationships strengthen and satisfaction in life increases.

Core Concepts

Choice Theory is built on a foundation of several core concepts that explain human behavior.

  • 5 Basic Needs

    Understand how needs for Survival, Love & Belonging, Power, Freedom and Fun motivate behavior.

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  • Relationship Habits

    Learn how choosing Connecting Habits builds stronger relationships and Disconnecting Habits damages them

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  • 10 Axioms of Choice Theory

    Discover self-evident truths that provide a solid framework for decision-making and acting.

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  • Quality World

    Understand how the ideas and pictures in our heads of what we want for ourselves and others influence how we interact in the world.

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Get Started

Each week a member presents insights and experiences in Choice Theory.

  • Take Charge of Your Life!

    An online course – self-paced or with group coaching – that will help you take on and address specific challenges in your life or relationships.

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  • Little Book of Choice Theory

    Download our free introduction to Choice Theory!

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  • Making Sense of It

    Join a weekly webinar to learn more about uses of Choice Theory and participate in a robust Q&A session.

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