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Start applying Choice Theory in your life and discover how making conscious choices and evaluating outcomes helps you live a more satisfying and successful life.

Choice Theory states that all we do is behave, that almost all behavior is chosen. Practicing Choice Theory allows us to see much more clearly what we want and how our choices are moving us closer to our goals – or not, as is often the case. Applying Choice Theory to your life will help you better meet your needs while at the same time building stronger relationships with important people in your life.

Make Choice Theory work for you

Unleash the power of Choice Theory in your life. Learn to stop negative behaviors that are keeping you from getting what you want and make more effective choices.

  • Take Charge of Your Life!

    An online course – self-paced or with group coaching – that will help you take on and address specific challenges in your life or relationships.

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  • Little Book of Choice Theory

    Download our free introduction to Choice Theory!

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  • Essentials of Choice Theory

    Online introductory course to learn about the key concepts in Choice Theory and how to apply it to your life.

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  • Become a member

    Connect with others who have a passion for applying Choice Theory in their lives

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Get the help you want

Get personalized help and answers to your questions about using Choice Theory.

  • Weekly Q&A

    Weekly webinar and open forum hosted by a certified member…ask us anything about Choice Theory!

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