Our Vision

Our Vision

Teach the world Choice Theory

Integrating strong, successful products, training, outreach and support within the Institute will raise awareness and drive greater use and acceptance of Choice Theory nationwide.

Supporting Innovation

We leverage the creativity of our members to seek out new ways of applying Choice Theory and offer it to new organizations, industries and individuals.

  • Entreprenurial

    New ideas are developed in collaboration with members to create best-of-breed applications with revenue sharing.

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  • Certification

    Deepen your understanding and opportunities to apply Choice Theory. Create new applications and resources.

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  • Connect in Choice

    The Institute offers many opportunities to connect with other enthusiasts through national and digital events.

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Success becomes support

Success in existing and new products and services creates the opportunity to provide free training, support and outreach services to those in need.

  • Scholarships

    Scholarships are available for counselors, coaches, educators, health professionals and managers to improve relationships.

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  • Outreach

    Available to individuals, couples and families to learn and apply Choice Theory to personal relationships.

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